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AI Visibility Proposal

VoucherCart.com

AI Search Visibility for Prepaid Revenue Infrastructure
Prepared for Douglas MacLennan & Team  ·  by Tanush Yadav, Cintra
B2B SaaS Gift Card Software UK
March 2026
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Current Position
UK's leading gift card software. But AI visibility has gaps.
13%
AI Visibility
19%
Share of Voice
#1
Market Position
~20
Team Size
#3
AI Visibility Rank
5
Market Verticals
10+
Years in Market
The content gap.
Your product leads. But when buyers ask AI for recommendations, Cardivo and PassKit get cited — because they have the content AI pulls from. You don't. Yet.
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Competition
You're behind Cardivo and PassKit in AI search.
We tracked 10+ high-intent commercial prompts across ChatGPT, Perplexity, and Google AI Mode.
Brand AI Visibility Domain Retrieval Content Strategy Winning With
Cardivo 17% 26.1% Guides + Marketing Pages "Gift Card Software Guide for Business Owners"
PassKit 16% 26.9% Blogs + Guides + Product Persona-specific blog content
VoucherCart 13% 13.4% Product pages only Missing guide & comparison content
Enjovia 7% 11.8% Product + Enterprise Multi-brand group positioning
Giftpro 1% — Product-focused Limited content strategy
The Gap
PassKit has 500+ blog articles (publishing 5-10/month). Cardivo has 30+ guide pages. You have product pages only. That's why they get cited more.
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The Opportunity
Close three gaps. Double your visibility.
1
No Persona-Specific Content
Your competitors write for specific buyers — and AI cites them. You write for everyone — and get overlooked.
  • "Gift card software for restaurants" — PassKit ranks, you don't
  • "Spa gift card system guide" — Cardivo cited, you're absent
  • "Multi-location hospitality gift cards" — missing entirely
  • Each vertical needs its own deep content
Biggest gap — fastest ROI
2
Missing Comparison Content
When prospects ask AI to compare options, competitors control the narrative. VoucherCart isn't part of the conversation.
  • No "best gift card software" listicles from VoucherCart
  • Third-party comparisons don't feature you prominently
  • AI treats comparison content as decision-stage authority
  • Competitors control the narrative
Decision-stage capture — high intent
3
No Community Presence
Reddit threads drive AI citations. Competitors are active there. VoucherCart isn't.
  • Reddit influences 40-50% of AI answers
  • "Best gift card software?" threads — 0% VoucherCart mentions
  • Toast POS, Square discussions — competitors show up, you don't
  • Community trust = AI citation priority
Community credibility — AI trusts Reddit
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Growth Model
The math that matters.
Current State
AI Visibility13%
Top Competitor17% (Cardivo)
Domain Retrieval Gap2x (13% vs 27%)
Target (6 months)25-40%
Projected Visibility Growth
MetricCurrent6-Month Target
AI Visibility13%25-40%
Organic Traffic~3,000/mo6,000-9,000/mo
Content OutputProduct pages onlyGuides + landing pages + comparisons
Reddit Presence0%100% on cited + new threads
Visibility Delta—+2-3x
2-3x
Traffic Growth Target
From ~3,000 to 6,000-9,000 monthly organic traffic in 6 months. We've delivered similar results for B2B SaaS and D2C ecommerce clients.
Client Results
160 → 8,000 daily impressions
Ash Ametry, Keywords.am (B2B SaaS)
400 → 1,200 impressions in <30 days
Krystal Moore, Three Arrows Nutra (D2C)
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Roadmap
6-month roadmap to market leadership.
1-2
Months 1-2
3-4
Months 3-4
5-6
Months 5-6
Foundation & Quick Wins
Build the base
  • Track 100+ prompts across ChatGPT, Perplexity, Google AI
  • 20 vertical landing pages (restaurants, hotels, spas, wellness, retail)
  • 10 educational guides + 5 comparison pages
  • 50+ Reddit engagements in gift card/POS threads
  • Competitor gap analysis & technical SEO audit
Visibility: 13% → 18-20%
Traffic: 3k → 4k/mo
Scale & Compound
Accelerate growth
  • 20 more landing pages (niche use cases, integrations)
  • 10 comparison pages (vs Square, Toast, GiftPro, PassKit)
  • 5 listicles/roundups targeting "best gift card software"
  • 100+ Reddit/Quora engagements
  • Backlink acquisition from third-party listicle sites
Visibility: 20% → 28-32%
Traffic: 4k → 5.5k/mo
Dominate & Expand
Market leadership
  • Advanced guides for each vertical (hospitality, spa, retail)
  • FAQ pages + "how to" content for long-tail queries
  • 150+ community engagements (Reddit, Quora, forums)
  • Third-party listicle placements secured
  • Content refresh cycle + AI visibility monitoring
Visibility: 30% → 35-40%
Traffic: 5.5k → 6-9k/mo
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Deliverables
What you get every month.
Monthly Deliverables
Deliverable Volume Purpose
Marketing Landing Pages 5-8/month Vertical + use-case targeting
Educational Guides 3-4/month AI citation surface area
Comparison & Listicle Pages 2-3/month Decision-stage capture
Community Engagements 30-50/month Reddit/Quora presence
Backlink Acquisition 5-10/month Third-party citations
Quality over volume
20-30 strategic pages/month, each designed to capture specific prompts. Human review on every piece. Nothing publishes without sign-off.
Built for your verticals
Hospitality, restaurants, spa & wellness, leisure, retail — each gets dedicated content. Supporting your "prepaid revenue infrastructure" positioning.
10-15
Strategic Pages / Month
30-50
Community Touchpoints
Bi-weekly
Strategy Calls
Leon
AI Marketing Manager
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See It In Action
Leon — your AI Marketing Manager.
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After You Sign
Week 1 onboarding.
Google Search Console Access
Viewer access so Leon can track keyword performance and identify opportunities
Google Analytics Access
Viewer access for traffic and conversion tracking
Slack Channel
Invite Leon to a dedicated channel for updates and communication
WordPress Access
Editor access to publish approved content directly to your blog
Kickoff Call
60-minute strategy session to align on verticals, voice, and priorities
Your approval gates
Review content briefs before writing begins
Approve final content before publication
Sign off on Reddit/community voice guidelines
Review bi-weekly performance reports
Provide feedback on first 10 pieces for calibration
We handle setup. You review and approve. First content live within 2 weeks.
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Investment
The math.
AI Visibility Growth
€2,500/month
Full-service AI visibility. 6-month engagement = €15,000 total.
  • 20-30 high-quality pages/month
  • 50+ strategic community engagements
  • Backlink acquisition from cited sources
  • Leon — AI Marketing Manager in Slack
  • Bi-weekly strategy calls
  • AI visibility tracking & reporting
vs. in-house: Content marketer (~€4k/mo) + SEO specialist (~€3.5k/mo) + tools (~€500/mo) = €8k+/month
Illustrative ROI
3k → 6k traffic = 3,000 new visitors. Even at conservative 1% conversion = 30 new trials/month. The math works if even a few convert to paying customers.
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Why Cintra
Let's close the gap.
Built for AI Search Era
ChatGPT, Perplexity, Google AI Mode — we optimize for where buyers actually search now.
Human Accountability
Human strategists on every piece. Bi-weekly calls. Clear KPIs you can measure.
Proven Results
Keywords.am: 160 → 8,000 daily impressions. Three Arrows Nutra: 400 → 1,200 in <30 days. References available.
We Understand Your Market
We've analyzed your competitors, prompts, and gaps. We know where to attack.
Next Steps
1
Review this proposal with your team. We're happy to answer any questions.
2
Follow-up call scheduled for Thursday, April 3rd at 10am BST.
3
References available — we'll connect you with existing clients if helpful.
4
Kick off — once agreed, we can start within days.
Tanush Yadav
Founder, Cintra
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